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WILLPOWER HQ

Welcome to the HQ, where brand strategy, wellness culture, and human performance get mapped out in one place.


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WILLPOWER HQ: GOOGLE JUST PLUGGED INTO FUNCTION HEALTH

Oct 15, 2026

WILLPOWER HQ: GOOGLE JUST PLUGGED INTO FUNCTION HEALTH

Google, Future, and IM8 all made the same kind of move this week. Seven more market signals and what I'd do about each.

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WillpowerHQ: Nobody's Fighting for Attention Anymore

Oct 1, 2026

WillpowerHQ: Nobody's Fighting for Attention Anymore

The brands moving fastest are the ones figuring out whose audience they can stand next to.

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